Story Directive
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YellowRunner

YellowRunner-Sally McRae

Branded Content

Purpose: ATHLETE BIO FOR A SPONSOR

YellowRunner was a branded content project that is the story of professional mountain runner and Nike athlete Sally McRae. Sally doesn’t talk about any specific company or brand during the video but just tells her story in a very visual and authentic way. This was done to help people relate to the sponsor of the video in this case one of Sally’s sponsors 02 Health Labs. Branded content stories are powerful ways to create brand loyalists.