Our Signature Framework

At Story Directive, we believe a powerful video starts long before the camera rolls. It begins with clarity on who you serve, what matters to them, and why your story deserves to be told. We don’t create content for the sake of noise. We craft intentional, story-driven assets that inspire action and strengthen connection.

Whether you’re launching a new product, highlighting client success, or humanizing your brand, our process ensures every frame serves a purpose. From strategy to story to screen, we help you communicate with confidence and clarity, so your message doesn’t just reach people, it moves them.

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It all starts with understanding the audience. 

Video only breaks through digital noise when created with intention. To connect, you need to know your audience—their needs, challenges, and motivations. Understanding comes first, so your message resonates and drives action.

Find The Right Story. 

Once you know your audience, you need the right story to tell. Impactful video shows who you serve, how you help, and what people can expect.

Align The Strategy

Before shooting, we need to be clear on the goal and the assets required. Strong planning ensures we capture everything to tell the full story, maximize distribution, and convert viewers into customers.

Shape The Story

Start with a hook, identify the problem, introduce the solution, and show the outcome. We’ll capture the right assets, coach you on camera, and help clarify your message.

Production With Purpose

We deliver high-quality video that fits your budget and maximizes impact. Purposeful production means content you can use and distribute effectively.

Publish, Tracks, and Refine 

Track performance and use data to refine your videos over time. By leveraging analytics and systematic distribution, we ensure your content reaches the right people and drives action.

Build Your Story Library 

Build a library of assets for all your marketing needs that grows your business. Story-driven video and authentic photos deliver lasting value over time.

Pricing

Each package is built on our proven storytelling framework, combining strategy, story, and measurable results to ensure your investment in video drives impact.

  • For businesses ready to tell their story with purpose.

    Includes:

    • Brand/Intro Video (90 sec–2 min) 

    • Story Strategy Session (audience, goals, and key message)

    • Storyboard + Pre-Production Planning 

    • On-location Filming  (Full Day)

    • Editing, Color grade, and Music Licensing 

    • Delivery in multiple formats for web and social, including captions 

    Best for:

    Launching your story, introducing your brand, or creating a strong first impression online.

    Bring your story to life with purpose and clarity.

    Cost: $6500

  • For brands ready to deepen their story and build trust through real results.

    Includes everything in Starter, plus:

    • Professional Photo Session (brand + lifestyle imagery) 

    • 2 Testimonial Videos (client or customer stories) 

    • Strategic Story Planning for each testimonial 

    • Consistent look and feel across all visuals

    • Short social cutdowns for multi-platform use 

    Best for:

    Businesses ready to showcase authentic stories, build credibility, and elevate brand consistency.

    Pair your brand story with real voices that validate your impact.

    Cost: $11,950

  • For brands that want to create, distribute, and measure results.

    Includes everything in Pro, plus:

    • Marketing & Distribution Strategy

    • Campaign setup and optimization

    • Monthly reporting and meeting

    • Platform-specific campaigns (YouTube, Meta, or LinkedIn)

    • Thumbnail + Copywriting support
      • Tracking Setup & Reporting (Google Analytics, Tag Manager, or platform dashboards)
      • Monthly Content Strategy Support (optional add-on)

    Best for:

    Growth-minded brands that want to see clear ROI from every video produced.

    From story to strategy to measurable results — a complete content ecosystem built to grow your brand.

    Optional Add-ons

    • Drone footage

    • Additional testimonials or lifestyle shoots

    • Podcast or long-form storytelling series

    • Seasonal retainer for ongoing content

    Starting at $20k + $2500/mo

Get Started

When strategy and storytelling align, your content works harder for you. Every shoot becomes a lasting asset. Every story fuels your marketing engine. Every video drives measurable results.

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