Story In Action Ep. 4 - Steve Driggs

In this episode of Story in Action, host Brandon Flint sits down with Steve Driggs, founder of Gumco Advertising Agency, to explore the changing landscape of creative work. With decades of experience behind some of Utah’s most recognizable campaigns, including the award-winning Mighty Five tourism campaign, Steve offers an inside look at how storytelling continues to shape effective advertising.

The conversation dives into how the industry has evolved from traditional agency models to more agile in-house teams. Steve reflects on what this shift means for creativity and collaboration, explaining that while tools and trends have changed, the heart of great advertising still lies in emotional connection and authenticity.

As Gumco reenters the market, Steve shares his vision for blending classic storytelling principles with modern creative strategies. He discusses the challenges of standing out in an oversaturated media world and why he believes genuine storytelling will always cut through the noise.

Brandon and Steve’s conversation goes beyond advertising—it’s a candid look at what it means to stay creative in a constantly changing industry. From navigating client relationships to rediscovering purpose through storytelling, this episode offers valuable lessons for marketers, creators, and entrepreneurs alike. If you’re curious about how the best ideas come to life and where the future of advertising is headed, this is a conversation worth tuning into.