Story In Action Ep 8 - Catherine Bennett

What does it take to pivot from journalism to entrepreneurship while raising a family and building a brand? In the latest episode of the Story in Action podcast, host Brandon Flint sits down with Catherine Bennett — Executive Editor of Utah Business and founder of Backpack Marketing — for an honest, inspiring conversation about career reinvention and the enduring power of story.

From Journalism to Marketing: Catherine Bennett's Career Journey

Catherine's path wasn't linear, and that's exactly what makes it worth listening to. She started in journalism with a writer's instinct for narrative, but over time discovered that those same skills translated powerfully into the world of marketing and business communications. The transition wasn't just professional — it was personal. Backpack Marketing, her boutique agency, didn't emerge from a polished business plan. It was born out of necessity, shaped by real-life constraints, and fueled by a genuine desire to do meaningful work on her own terms.

Balancing Family Life and Entrepreneurship as a Working Parent

One of the most compelling threads in this episode is Catherine's candid take on balancing a demanding career with family life. Rather than pretending the tension doesn't exist, she leans into it — sharing how flexibility became not just a perk, but a non-negotiable foundation for sustainable success. It's a refreshing perspective that will resonate with any professional trying to build something without losing themselves in the process.

The Future of Storytelling in Business and the Age of AI

The conversation also looks ahead. Brandon and Catherine dig into how storytelling in business is evolving in the age of AI and content saturation. Catherine's take? Authenticity and community remain irreplaceable. Platforms like Utah Business aren't just media outlets — they're ecosystems that connect entrepreneurs, elevate local voices, and keep meaningful conversations alive.

Whether you're a marketer, a journalist, a founder, or simply someone navigating what's next, this episode is packed with grounded wisdom and genuine insight. Watch the full episode on YouTube and follow Story in Action for more conversations at the intersection of story, business, and purpose.