Three Shoots, One Story: Unitek Learning
When Unitek Learning began bringing its campuses under one unified brand, the team needed photography and video to support the rebrand and create a consistent look across locations.
The goal was to create imagery specific to Unitek that could work across multiple locations, helping prospective students picture themselves pursuing a career in healthcare.
Story Directive had already been creating student and graduate video stories for Unitek. This project expanded that work into a library of original photography and video.
The Challenge: Moving Beyond Stock Imagery
Stock photography can fill a website, but it wasn’t created for your organization.
Unitek wanted imagery built around its healthcare education programs and learning environments. The assets needed to feel connected to the brand without being tied to a single campus, giving its marketing team flexibility to use them across locations.
The Approach: Casting and Coordinated Production
Story Directive partnered with an agency to cast talent as students and instructors. The people on camera needed to feel like they belonged in those learning environments, helping prospective students picture themselves there.
The project spanned multiple days across three shoots: two in Arizona and one in Utah. Two focused on photography, while one combined photography and video.
For the combined shoot, we directed and photographed while a director of photography handled video. The teams shared lighting support and worked through the same scenes, capturing stills and then video with a consistent look.
That coordination helped make the most of the production time and budget while giving Unitek matching photo and video assets.
The locations brought their own challenges, from classrooms and labs that needed extensive lighting to an EMT shoot at a Phoenix fire station in temperatures over 100 degrees. The team adapted to each setting while keeping the work consistent.
The Outcome: A Visual Library Built for Unitek
The finished photography and video are being used across Unitek Learning’s website, social advertising, and other marketing.
Unitek’s team now has a coordinated collection of assets to draw from as it promotes its programs across campuses.
For organizations planning a website refresh or campaign, considering photography and video together can help a production go further and give your team more to work with.
Is Your Brand Due for a Visual Refresh?
Whether you’re updating your website or planning a new campaign, we can help you create photography and video that reflect your organization and give your marketing team more to work with.
Ready to build your next campaign? Book a discovery call and find out what narrative-driven video + stunning photography + strategy can do for your brand.