Kicking Off the Story Directive Podcast

Welcome to Story in Action, a new video podcast from Story Directive where we sit down with founders, entrepreneurs, and marketing leaders to uncover how they built their brands. Each episode explores the role of storytelling, photography, and video in launching, growing, and sustaining a business. It is designed for anyone who has started a company, works in marketing, or creates content for brands and wants to know what strategies are working today.

Our very first episode features Lance Walker, co-owner of the Jade Jungle Resort in Belize. Lance shares how he went from burning out in Utah’s real estate scene to building an eco-luxury wellness resort in the middle of the jungle. His story is a reminder that burnout can become a turning point—and that businesses built with purpose and storytelling at the center can resonate more deeply with audiences.

The conversation covers what it takes to build a resort in a foreign country, the types of travelers who are drawn to elemental experiences, and the challenges of operating with sustainability in mind. Just as importantly, Lance explains how Jade Jungle Resort markets itself: through authentic content, partnerships with retreat hosts, and influencer collaborations that align with its mission.

You can watch the full conversation on YouTube or listen on Spotify.