Story in Action Ep. 2 — Jeremy Howlett

What does it take to build a company from the ground up and then pivot to an entirely new industry? In the latest episode of Story In Action, we sit down with Jeremy Howlett, co-founder of Altra Running, to explore his remarkable journey from pioneering innovative footwear to curating unforgettable travel experiences.

Jeremy’s entrepreneurial story began with a simple but powerful idea: running shoes should work with the body, not against it. This vision gave birth to Altra and its now-famous zero drop shoe design, a concept that quickly resonated with runners seeking a more natural stride. But innovation alone wasn’t enough. Jeremy and his team relied heavily on videos, photography, and authentic storytelling to bring their brand to life. By showing runners not just the shoe, but the lifestyle and passion behind it, Altra carved out its place in a highly competitive market.

The conversation then shifts gears, reflecting Jeremy’s own career pivot. After years in the footwear industry, he embraced his other passions in travel and photography. Today, Jeremy works as a travel agent, helping people craft meaningful adventures while still fueling his love for storytelling through the lens. It’s a career move that highlights an important lesson for entrepreneurs: success isn’t always about staying the course, but about following the paths that spark joy and purpose.

Throughout the episode, Jeremy offers a candid look at the grit and creativity it takes to start a brand from scratch. His reflections on marketing, particularly the power of visual media, serve as valuable takeaways for anyone looking to grow a business. Just as compelling are his insights on the travel industry, reminding us of the importance of exploration, both in business and in life.

Whether you’re a runner, an entrepreneur, or simply someone seeking inspiration to pursue your passions, Jeremy’s story is a refreshing reminder that reinvention is always possible. Tune in to the full episode to hear the journey in his own words.