Story in Action Ep. 5 - Jon Richards

In Episode 5 of the Story in Action Podcast, host Brandon Flint sits down with Jon Richards, co-founder of Nomatic, to unpack the journey from scrappy side hustle to globally recognized travel lifestyle brand. What began as a simple idea quickly evolved into a product-driven company built on intentional design, relentless iteration, and a deep understanding of modern travelers.

Jon shares how strategic collaboration played a pivotal role in Nomatic’s growth, including partnerships with creators like Peter McKinnon. Rather than chasing surface-level influencer marketing, Nomatic focused on authentic alignment—building products with creators who genuinely use and believe in them. That collaborative approach not only elevated the brand’s credibility but also expanded its reach within the photography and travel communities.

A major differentiator for Nomatic has been its commitment to video production. Jon dives into the realities of product development and video marketing—how storytelling drives conversion, why high-quality visuals matter in the travel space, and the ongoing challenge of tracking performance and attribution. In a digital landscape where video is king, knowing what’s working (and why) isn’t always straightforward, but investing in strong creative remains essential.

The conversation closes with practical advice for aspiring entrepreneurs: take action, simplify your focus, and don’t wait for perfect conditions. Jon emphasizes that momentum comes from doing—not overthinking. Episode 5 is a candid look at building a modern brand through collaboration, content, and clarity of vision—another powerful example of story put into action.